Too many times they just choose Futura, Helvetica or Rockwell because that’s all they know, without taking into account what it means to make those choices or how those choices affect their design. Part of it - aside from more rigorous training in earlier semesters - is indeed the lack of access to varied, well-crafted typefaces that can take a design in different directions. I don’t expect master-level usage at this level, but I do see a limitation in what they can do with typography. Over the last two years I’ve seen our fourth-year students at the School of Visual Arts struggle with typography. Type families included in Adobe Font Folio Education Essentials There are two great things about this effort, as stated in the release: “This product was developed by Adobe specifically to help design students afford and acquire a license to a range of fonts in a single package to minimize their costs, while providing a full family of fonts to assist educators in teaching typography.” If you can provide quality typefaces at an affordable rate you are battling two rampant problems in design education: Font piracy and poor typography. In their latest Communiqué, AIGA announced the introduction of the Adobe Font Folio Education Essentials (AFFEE), a package of 25 type families for use by teachers and students and made available at an affordable rate of $149.00 - the retail price for Adobe Calson Pro, one of the families included, is $169.00.
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